| 000 | 00461nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a9780070532854 | ||
| 082 |
_a658.827 _bPER/B |
||
| 100 | _aPerry, Alycia | ||
| 245 |
_aBefore the Brand: _bCreating the unique DNA of an enduring brand identity/ _cAlycia Perry |
||
| 260 |
_aNew Delhi: _bMcGraw Hill, _c2003. |
||
| 300 |
_a227p. ; _b18cm. |
||
| 650 | _aAdvertising--Brand Name | ||
| 650 | _aMarketing--Production | ||
| 700 | _aWinsom III, David | ||
| 942 | _cBK | ||
| 999 |
_c2169 _d2169 |
||