| 000 | 00521nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a9789351344797 | ||
| 082 |
_a658.8342 _bHAN/C |
||
| 100 | _aHawkins, Del I | ||
| 245 |
_aConsumer behaviour: _bBuilding marketing strategy/ _cDel I Hawkins, David L Mothersbaugh and Amit Mookerjee |
||
| 250 | _a12th ed. | ||
| 260 |
_aChennai: _bMcGraw Hill, _c2017. |
||
| 300 |
_a776p. ; _b25cm. |
||
| 650 | _aConsumer Behaviour | ||
| 650 | _aMarketing | ||
| 700 | _aMothersbaugh, David L | ||
| 700 | _aAmit Mookerjee | ||
| 942 | _cBK | ||
| 999 |
_c2203 _d2203 |
||