| 000 | 00453nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a9788120312197 | ||
| 082 |
_a659.1 _bRAJ/A |
||
| 100 | _aRajeev Batra | ||
| 245 |
_aAdvertising management/ _cRajeev Batra, John G Myers and David A Aaker |
||
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi: _bPrentice Hall of India, _c2000. |
||
| 300 |
_a754p. ; _b25cm. |
||
| 650 | _aAdvertisement | ||
| 700 | _aMyers, John G | ||
| 700 | _aAaker, David A | ||
| 942 | _cBK | ||
| 999 |
_c2352 _d2352 |
||