| 000 | 00584nam a22001937a 4500 | ||
|---|---|---|---|
| 020 | _a9781259026850 | ||
| 082 |
_a659.1 _bBLE/A |
||
| 100 | _a Belch, George E | ||
| 245 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch,Keyoor Purani and Michael A.Belch. |
||
| 250 | _a9th ed. | ||
| 260 |
_aChennai: _b McGraw-Hill, _c2013. |
||
| 300 |
_a1016p. : _b24cm |
||
| 650 | _a Advertising | ||
| 650 | _aSales Promotion | ||
| 650 | _aCommunication in Marketing | ||
| 700 | _aBelch, Michael A | ||
| 700 | _aKeyoor Purani | ||
| 942 | _cBK | ||
| 999 |
_c2542 _d2542 |
||