000 00473nam a22001577a 4500
020 _a9780470853580
082 _a658.827
_bWIL/C
100 _aWillmott, Michael
245 _aCitizen brands:
_bPutting society at the heart of your business/
_cMichael Willmott
260 _aEngland:
_bJohn Wiley and Sons,
_c2001.
300 _a260p. ;
_b20cm.
650 _aSocial responsibility of business
650 _aBrand name products
650 _aProduct management
942 _cBK
999 _c2569
_d2569