| 000 | 00430nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a9781591842286 | ||
| 082 |
_a659.13 _bBAL/G |
||
| 100 | _aBalter, Dave | ||
| 245 |
_aGrapevine: _bWhy buzz was a fad but word of mouth is forever/ _cDave Balter |
||
| 260 |
_aLondon: _bPenguin Books, _c2008. |
||
| 300 |
_a212p. ; _b18cm. |
||
| 650 | _aWord-of-mouth advertising | ||
| 650 | _aBusiness | ||
| 650 | _aViral marketing | ||
| 942 | _cBK | ||
| 999 |
_c3052 _d3052 |
||