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Strategic customer planning: How to develop and implement a strategic account plan

Melkman,Alan

Strategic customer planning: How to develop and implement a strategic account plan Alan Melkman/ - New Delhi: Viva Books, 2009 - 250p.; 30cm

ISBN: 9788130910499

Subjects--Topical Terms:
Customer relationship management

Dewey Class. No.: 658.812 / MEL/S

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