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The breakaway brand: how great brands stand out/

Kelly III, Francis J

The breakaway brand: how great brands stand out/ Francis J Kelly III and Barry Silverstein - New Delhi: McGraw Hill, 2005. - 289p. ; 18cm.

ISBN: 9780070611870

Subjects--Topical Terms:
Branded Products--Marketing
Marketing

Dewey Class. No.: 658.827 / KEL/B

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