The breakaway brand: (Record no. 2096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00465nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070611870 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kelly III, Francis J |
| 245 ## - TITLE STATEMENT | |
| Title | The breakaway brand: |
| Remainder of title | how great brands stand out/ |
| Statement of responsibility, etc | Francis J Kelly III and Barry Silverstein |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | McGraw Hill, |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 289p. ; |
| Other physical details | 18cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branded Products--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Silverstein, Barry |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Commerce | LIBRARY | LIBRARY | Commerce | 20/05/2023 | 658.827 KEL/B | 3140 | Books | ||
| Commerce | LIBRARY | LIBRARY | Commerce | 13/07/2023 | 658.827 KEL/B | 3141 | Books |