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Marketing: Concepts and Strategies/

Pride, William M

Marketing: Concepts and Strategies/ William M Pride and O C Ferrell - 9th ed. - New York: Houghton Mifflin, 1995. - 753p. ; 28cm.

ISBN: 9780395728314

Subjects--Topical Terms:
Marketing
Marketing Strategies

Dewey Class. No.: 658.8 / PRI/M

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