Marketing: (Record no. 2102)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780395728314 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PRI/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pride, William M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | Concepts and Strategies/ |
| Statement of responsibility, etc | William M Pride and O C Ferrell |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | Houghton Mifflin, |
| Year of publication | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 753p. ; |
| Other physical details | 28cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Strategies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell O C |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Commerce | LIBRARY | LIBRARY | Commerce | 20/05/2023 | 658.8 PRI/M | 3124 | Books |