Before the Brand: Creating the unique DNA of an enduring brand identity/
Perry, Alycia
Before the Brand: Creating the unique DNA of an enduring brand identity/ Alycia Perry - New Delhi: McGraw Hill, 2003. - 227p. ; 18cm.
9780070532854
Advertising--Brand Name
Marketing--Production
658.827 / PER/B
Before the Brand: Creating the unique DNA of an enduring brand identity/ Alycia Perry - New Delhi: McGraw Hill, 2003. - 227p. ; 18cm.
9780070532854
Advertising--Brand Name
Marketing--Production
658.827 / PER/B