Before the Brand: (Record no. 2169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00461nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070532854 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | PER/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perry, Alycia |
| 245 ## - TITLE STATEMENT | |
| Title | Before the Brand: |
| Remainder of title | Creating the unique DNA of an enduring brand identity/ |
| Statement of responsibility, etc | Alycia Perry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | McGraw Hill, |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 227p. ; |
| Other physical details | 18cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising--Brand Name |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--Production |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winsom III, David |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Commerce | LIBRARY | LIBRARY | 24/05/2023 | 658.827 PER/B | 3015 | Books | ||
| Commerce | LIBRARY | LIBRARY | 24/05/2023 | 658.827 PER/B | 3014 | Books |