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Grapevine: Why buzz was a fad but word of mouth is forever/

Balter, Dave

Grapevine: Why buzz was a fad but word of mouth is forever/ Dave Balter - London: Penguin Books, 2008. - 212p. ; 18cm.

ISBN: 9781591842286

Subjects--Topical Terms:
Word-of-mouth advertising
Business
Viral marketing

Dewey Class. No.: 659.13 / BAL/G

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