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Consumer behaviour: Building marketing strategy/ Del I Hawkins, David L Mothersbaugh and Amit Mookerjee
Material type:
TextPublication details: Chennai: McGraw Hill, 2017.Edition: 12th edDescription: 776p. ; 25cmISBN: - 9789351344797
- 658.8342 HAN/C
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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LIBRARY Commerce | Commerce | 658.8342 HAN/C (Browse shelf(Opens below)) | Available | 3791 |
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| 658.83 NAR/M Marketing research: An applied orientation/ | 658.83 VIN/E Essentials of marketing research/ | 658.834 KAZ/C Consumer behaviour and marketing communication/ | 658.8342 HAN/C Consumer behaviour: Building marketing strategy/ | 658.8342 PRA/C Consumer behaviour/ | 658.8342 RAM/C Consumer behaviour: Text and cases/ | 658.8342 SAH/C Consumer behaviour/ |
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