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Advertising management/ Rajeev Batra, John G Myers and David A Aaker
Material type:
TextPublication details: New Delhi: Prentice Hall of India, 2000.Edition: 5th edDescription: 754p. ; 25cmISBN: - 9788120312197
- 659.1 RAJ/A
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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LIBRARY Commerce | Commerce | 659.1 RAJ/A (Browse shelf(Opens below)) | Available | 3621 |
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| 659.1 CHU/A Advertising, sales and promotion management/ | 659.1 KRU/A Advertising and integrated marketing managment/ | 659.1 RAB/A Advertising at a glance/ | 659.1 RAJ/A Advertising management/ | 659.1 SAH/A Advertising management: Text and Cases/ | 659.13 BAL/G Grapevine: Why buzz was a fad but word of mouth is forever/ | 659.2 FER/C Corporate communications: A 21st century primer/ |
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