Advertising and promotion : an integrated marketing communications perspective / George E. Belch,Keyoor Purani and Michael A.Belch.

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TextPublication details: Chennai: McGraw-Hill, 2013.Edition: 9th edDescription: 1016p. : 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	LIBRARY Commerce	Commerce	659.1 BLE/A (Browse shelf(Opens below))	Available		3799

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